The kind of traffic each page gets matters a lot. Content on the page also matters. But you need to reach the ideal audience for any conversion to happen.
Besides traffic, I think the quality of a page should be measured by user engagement, conversion rate, search intent, and how relevant its audience is to the target buisiness. A page with lower traffic can still be valuable if it attracts the right audience and generates qualified leads or sales. for SEO, I'd also consider the relevance of the content, the quality of referring domains, and whether the page attracts organic visitors consistently
Try look at conversion rate, lead quality, and how many leads actually turn into paying customers.
Their CTA may be different. Modern sales people and pstchologists say that most of us people don't have a traffic problem if we can attract the eyeballs of our audience, but we have a conversion problem. A good CTA enables you to sell more.
verify the leads based on the landing pages and search intent and not the sessions, because a particular landing page can bring in leads that will buy where as another will just bring in browsing leads
My choice would be to concentrate on conversion rates, search intent, lead quality, and engagement rather than simply traffic volume.
Of course, the offer is crucial. I would also measure the convertion quality rather than focusing only on the number of sign-ups because a greater number does not necessarily equate to better results.
