Costs paid to Facebook

hoangphuctdh4 said:
That’s correct; Facebook advertising costs can rise while effectiveness declines due to high competition, increasing customer acquisition costs, and shifting user behavior.

However, you don’t necessarily have to abandon Facebook. You might consider trying Google Ads if customers are actively searching for your products, or TikTok Ads if your offerings are well-suited for short-form video content.
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It is clear that user behavior is shifting and other platforms offer competitive pricing, yet fb remains indifferent, consistently raising its prices.
 
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Ruthvux agency said:
That’s exactly right! The key is to keep testing and optimizing while diversifying across platforms like TikTok and Google to get better results.
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That’s right. I’ve been testing things out on Tt, and if the results are good, I’ll stop working with Fb.
 
If possible, pay attention to short-form video and AI-generated video platforms; this is truly the best way to grow right now.
 
I would not leave Facebook completely. I would test TikTok or Google Ads and compare the actual CPA. I have seen products perform well on Facebook but get cheaper conversions on other platforms, so it is worth testing with real data.
 
High costs are a common issue that many businesses face when running Facebook ads; beyond Facebook, you might want to explore Google Ads or TikTok Ads, which can be more cost-effective.
 
Performance can fluctuate over time, but Meta remains a large advertising platform with strong potential when campaigns are managed properly.
 
I’ve been running Facebook ads for three years, and it’s clear that advertising costs are getting higher while profits have dropped significantly. Market saturation may be partly to blame. You should consider exploring other platforms like TikTok or Google as well.
 
I’d test another platform with a small budget before switching completely. comparing the cost per conversion will help you see where your money is working best.
 
Yes, Meta is becoming increasingly expensive but why is no one speaking up about it? Or are businesses simply choosing to quietly move on to Tt nstead?
 
Jeremi98 said:
Yes, Meta is becoming increasingly expensive but why is no one speaking up about it? Or are businesses simply choosing to quietly move on to Tt nstead?
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I think that’s definitely the case. it’s not about abandoning fb entirely, but rather cutting back on spending there in order to invest in other platforms.
 
SEO_Empire said:
I’d test another platform with a small budget before switching completely. comparing the cost per conversion will help you see where your money is working best.
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That’s right. I’ve planned to enter the TT market. It’s all quite new to me, but I’m going to give it a try.
 
H2O Agency said:
I’ve been running Facebook ads for three years, and it’s clear that advertising costs are getting higher while profits have dropped significantly. Market saturation may be partly to blame. You should consider exploring other platforms like TikTok or Google as well.
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Your situation is so similar to mine. I’ve also been running Facebook ads for three years, with 2024 being my peak year. Looking back, the costs weren’t nearly as high as they are now yet the results I’m getting today don’t even reach 50% of what I achieved then.
 
Tissot Agency said:
Performance can fluctuate over time, but Meta remains a large advertising platform with strong potential when campaigns are managed properly.
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It seems this theory is well-suited for businesses that have already established a reputation within their niche. I haven’t reached that stage yet.
 
Daily ADS said:
High costs are a common issue that many businesses face when running Facebook ads; beyond Facebook, you might want to explore Google Ads or TikTok Ads, which can be more cost-effective.
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I am currently discussing matters with the company, and we have decided to allocate a portion of the budget toward running additional advertisements on TikTok.
 
ABC_Kin Vibes said:
I would not leave Facebook completely. I would test TikTok or Google Ads and compare the actual CPA. I have seen products perform well on Facebook but get cheaper conversions on other platforms, so it is worth testing with real data.
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I agree that we shouldn't abandon Facebook immediately, we should just gradually reduce the cost sharing.
 
Posedoin Agency said:
If possible, pay attention to short-form video and AI-generated video platforms; this is truly the best way to grow right now.
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I still use AI to help me write my content, but I still have to promote the products, right? What do you mean?
 
Yes, this is a problem that many people are facing these days, that the cost on Facebook has increased a lot, but the results are not the same as before. The main reason for this is that the competition has increased a lot and every business is running ads on Facebook. But immediately changing to another platform is not always the best solution. I think you should first test the audience, optimize the ad and run the campaign correctly. If the results are still not good, then trying Google Ads or TikTok Ads may be a good decision.
 
I believe this remains a promising market that cannot be ignored if we know how to combine multiple platforms and optimize selectively to achieve good results.
 
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