rank and rent business

Guys, what do you prefer to pitch to clients:

1. Ranking positions vs lead generation?
2. How much do you earn from one client per month?

Offline businesses, they dont care about rankings. All they care about is getting new clients and sales. You primary focus should be on lead gen. The amount depend on avg customer value. Just search for how much a avg customer pay for any specific service you want to target like dentists, lawyers in a country you are targeting.

Just avoid USA.

earning depends on experience you have, lead generation can help to get clients, but client will pay if you give him quality results and help to boost his business, so it is very important to have good expericence then you can earn good amount

For me, the conversation starts with the client’s business goal, not a position in Google. I’ll explain rankings as a means to increase relevant organic visibility, but measure the campaign by leads and conversions where tracking is available.

Fair enough, lead generation is more important. So you'd charge for each form submission? How do you track the real customers who actually book the service? A client could claim the leads are fake to avoid paying. Or do you have a different approach?

Also, what commission rate works here? For example, if a dental service pays 200 euros per client, how much would you take?

I would choose to sell leads not ranking positions because customers always care more about receiving calls and queries rather than the position of a keyword the monthly worth of leads will depend on many things including the niche and the quality of leads generated which are your profitable niches?

Leads. Because there's a bunch of businesses interested in selling to the same audience.

Nut-Nights said:

Just avoid USA.

Click to expand...

Are you actively rank and renting outside US?

What countries work best for you?

tiiberius said:

Are you actively rank and renting outside US?

What countries work best for you?

Click to expand...

I am doing it locally in India, my city is tourist attraction. Most of the income is from conversions. I have friend who was doing lead gens for recovery vehicles in mountain area (Tourist), car break down easily and not many companies provide recovery service in that area, easy to rank and collect commission on conversions.

In past, I have ranked site in UK for Wedding niche, got the first customer for listing through peopleperhour, i was selling SEO services on that site. But its not easy to get customers to list their sites for monthly fee, it sound easy, but its not. You need to be native speaker to convince them to list their site, that too on regular call, or video call. Plus they will ask so many other details. Some of them going to charge back if they see zero results at the end of the month, so be careful with that part too.

Nut-Nights said:

I am doing it locally in India, my city is tourist attraction. Most of the income is from conversions. I have friend who was doing lead gens for recovery vehicles in mountain area (Tourist), car break down easily and not many companies provide recovery service in that area, easy to rank and collect commission on conversions.

In past, I have ranked site in UK for Wedding niche, got the first customer for listing through peopleperhour, i was selling SEO services on that site. But its not easy to get customers to list their sites for monthly fee, it sound easy, but its not. You need to be native speaker to convince them to list their site, that too on regular call, or video call. Plus they will ask so many other details. Some of them going to charge back if they see zero results at the end of the month, so be careful with that part too.

Click to expand...

Could you help me to answer how do you track those conversions? How do you know whether a form submission turns into a real paying customer?

Through SEO we can get target audience as traffic and ranking the serach intent keywords.
Ads can be measured by the leads and conversions on daily basis.

Nut-Nights said:

I am doing it locally in India, my city is tourist attraction. Most of the income is from conversions. I have friend who was doing lead gens for recovery vehicles in mountain area (Tourist), car break down easily and not many companies provide recovery service in that area, easy to rank and collect commission on conversions.

In past, I have ranked site in UK for Wedding niche, got the first customer for listing through peopleperhour, i was selling SEO services on that site. But its not easy to get customers to list their sites for monthly fee, it sound easy, but its not. You need to be native speaker to convince them to list their site, that too on regular call, or video call. Plus they will ask so many other details. Some of them going to charge back if they see zero results at the end of the month, so be careful with that part too.

Click to expand...

can i dm you?

For commission-based leads, use a shared CRM to track which leads turn into paying customers. Agree on what counts as a valid conversion before starting to avoid payment disputes.

I'm on the other side of this. I run a general contracting company in Washington state, so I'm the guy who gets pitched. No contractor I know cares where a site ranks. We care whether the phone rings with a real job in our area that fits our work.

What makes me pay: leads sent only to me, not to 3-4 others at once; jobs worth the drive; and calls passed through live, because a day-old lead is mostly dead.

Per-lead or flat monthly both work. Offer a trial period, since most of us have been burned by a marketing company before.

I would pitch outcomes, not positions, for the reason Nut-Nights made in #2 and GFXWebStudio made in #4: a business owner buys new work, not a place in a results list. A position can move, and it does not by itself tell the client how many enquiries came from the site.

The harder part, which the starter raised in #5 and #10, is agreeing what counts before the first enquiry arrives. A form submission alone is too loose a measure, because it can be spam, a duplicate, a wrong area, or a job the business cannot take. I would agree a short written definition in advance: a qualified enquiry has a real contact detail, a service the business actually offers, and a location or job type inside its service area. Anything outside that definition is recorded separately, so it does not become an argument later.

That is also why the shared tracking record MarketSellCap suggested in #13 matters. One record that both sides can see, with the source, the time, the enquiry detail, and the outcome the business reports, removes most of the guesswork. It does not need to be complex: a shared sheet with a status column the business updates, such as contacted, quoted, booked, or not suitable, is enough to test whether the site is producing real work.

Two practical points from the buyer side help here. WebProfitLab in #14 said exclusivity and live call transfer matter, and that is consistent with what keeps a buyer paying: a call passed through while the customer is still looking is worth more than a message found a day later, and an enquiry sent to several businesses at once is hard to value. Where possible, route calls directly and send each enquiry to one buyer only.

Finally, handle the downside Nut-Nights raised in #9. If results are zero in the early period, a dispute is almost certain, so set a short trial and measurement period in advance, with a clear review date and a simple report of calls, enquiries, and outcomes. That way the conversation stays about the numbers both sides agreed to, rather than about whether a ranking position should have been worth the payment.

I usually advise clients on the potential of online customer acquisition to increase revenue. Sharing real-world projects I’ve worked on that delivered strong results is the key to convincing them effectively.