No lol not Alex Hormozi. But yes that is essentially what I am doing. Basically the method is this:
Find viral reels on IG x 100
Copy the link
Download all the videos in bulk via api tool
Use AI to screenshot the first frame of each video and extract the on screen caption
Export all captions to a text file
Record 5-10 minutes of footage of me doing random things
Cut 5-7 second videos of myself and add 1 on screen caption + 1 song x 100
It's a fairly streamlined process once you get it all down. I would say approximately 2-3 hours of work if I actually sit down and bang it out. Assuming I do it on lazy mode it will take me around 30-60 seconds per video as long as I don't agonize over text placement or any of that nonsense.
Analytics dash + api posting
So its been around a week since my accounts have been connected to the API tool and posting. I started with 132 and am currently down to 104. So that is around 30 accounts dead, although after day 1 it was 28 accounts dead, so I assume there was some residual issues with the accounts that we had loaded in. Not that there is an even attrition rate. Bottom line is that it seems like once the accounts are loaded into the tool they are mostly stable.
The posting results have been mixed. Obviously I am not going to check each account manually, so I have set up an analytics dashboard based on the API of the posting tool that I am using. I will add a screenshot below so you can see. These are only the stats for the views generated from the posts made by the API tool, NOT any of the posts made before the accounts were connected.
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So overall pretty decent. It is actually 5 days of data, 2 posts per day. Most current accounts have 10 posts. Still I am satisfied with it.
Most of the views are from outlier videos that have gone viral with 50-100k views, give or take. As you can see follower count is lagging quite a bit, but my main concern is views. Actually eventually my main concern would be profile visits and link views, but I haven't built that into the dash yet. Will try to have AI do that for me before I finish this post.
Niche selection and monetization
I've been giving a lot of thought to choosing a niche and how to monetize it, and I think I have settled on something: chocolate chip cookies.
I know it sounds weird, but my main priority is that I would be able to produce something that can fit with my main advantage, which is being able to create/warmup/post to 100s or 1000s of IG accounts per day. In order to do that, I need a lot of fresh content that is easy to create. That kind of limits my options. If I wanted to create a podcast or something, I MIGHT get like 10 clips out of a 2 hour podcast. Even if I spoof them 20 times, that's still only 200 clips per day. And that also requires me to say smart stuff, book guests, etc. Not the best choice if I want to leverage my advantage.
Another option would be reporting on the news. There is always new news to talk about. People like Tucker Carlson or the news-based podcasters can yap about whatever the current thing of the day is and they can have essentially unlimited content. However, they are still going to be able to pump out MAYBE 20 unique clips per day. Spoofed 20 times each (which is way too much IMO), that's still only 400 clips per day. And it also requires me to learn about, talk about, and care about the news, which I don't. I think it's depressing, and my life is already depressing enough.
Anyway long story short, I got the idea of doing chocolate chip cookies. This satisfies 3 main requirements for me:
1) it gives me b-roll to use with memes
2) the content goes viral easily
3) the content can be "batched" easily to (re)create the same video 100s of times per day
There are many chocolate chip cookie videos that get 6-8 figures in views, lots of comments and shares. Lots of people wanting the recipe, etc. There is lots of demand for cookie-related ... stuff. So, how would I batch these? Let's take this video for example:
https://www.instagram.com/reels/Dd9T3oSyLH1/ (not my video).
If you watch this video and break it down, it is really like 10 or so short 1-2 second clips of the cookie preparation process. Mixing the batter, pouring in chocolate chips, etc. Each of these can be batched/spliced to provide enough content for that segment for 100 unique videos per day. So I would set up my phone to record, stir the batter for 2 minutes in various directions, and there is my batter stirring segment. Then I would take the chocolate chips, pour them into the bowl, then remove them from the bowl, then pour them back into the bowl again, 100 times. Then I would roll the batter into a ball, roll the ball around in my hands, for 2 minutes. Etc. Not every 2 second clip is going to be peak, but the point is that with enough at bats, I should be able to produce 100 serviceable videos that are mapped more or less to the exact same format as this example (which by the way has 1m views + lots of engagement).
So in simple terms, the process is:
Find viral video
Deconstruct it clip by clip
Reproduce each clip so it provides enough content for 100 unique full videos
The next step is to splice the videos together. I COULD do this 100x in capcut, but that would take way way way too long. So I am just going to make an ffmpeg thing that takes each folder of videos and splices them together in bulk. Then I will have to add a song, so I think I will have to download a pack of trending songs or something and choose one of them randomly to add as background music.
Then from there once I've got my 100 unique videos, I spoof 5-10 copies, bada boom bada bing, now we have 1000 unique cookie videos with "unique" footage according to IG (some more unique than others). The plan would be to bake 1 new cookie recipe per day to keep things interesting. And the focus would shift from producing the content on my computer to recording the content in the real world. Setting up multiple phones to record, finding visually appealing cookie recipes, and eventually deciding what to sell.
I'm not interested necessarily in selling boxes of cookies, although that would probably be the most uncopyable. I think something easier to start with and monetize would be some kind of recipe book or something. I have no idea really, haven't thought that far ahead. Mostly interested in nailing the marketing first towards the specific audience. Once that's done I will be able to relax. My VAs did well this week and are going to add around 250 accounts. I am also moving this week into a new apartment, so will be hard to get everything handled. Should have a more interesting update next week.
Oh and while I was writing that codex finished the extra analytics. Very promising
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) . Best of luck!
