My Ads Send Visitors to the Right Page, but They Leave Before Checking the Price

Hi guys, my ads bring visitors to the right page, but the most of them leave before checking the price. what could be causing this, and how can I fix it?

What kind of ads are you running?
Are they bot traffic?
Are you filtering out bot traffic?
Are other media buyers running similar ads?
What platform are they using?
What ads copy they are using?
What ad format What angle are they using?
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VeloZex said:

Hi guys, my ads bring visitors to the right page, but the most of them leave before checking the price. what could be causing this, and how can I fix it?

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Common issue if u dont know how to run the ads properly.

What I suggest you is create a funnel with Google Analytics. Move the flow from landing page to product view to pricing page to checkout.

Breakdown the drop off by campaign, keywords device and geo. If one campaign has high exits, you need to fix where the exact issue is. If all campaigns have the same problem, you need to change your landing page and ur offer. This way u can fix it.

maybe your targeting is off and you're getting clicks from people who arent really interested in buying

Look at session recording if u can, you might find people cliking on something else, getting condused or leaving at the same section every time.

I´m inclined to agree with the point made above regarding the funnel: if your ads are reaching the right audience bro, but people leave before seeing the price, ¿could it be that they are not even interested in seeing the price in the first place?

Perhaps the product itself just does not appeal to them. While it is possible the issue lies somewhere on the page, too many steps, unclear information, or simply an anability to find what they are looking for quickly, that´s also a valid concern.

I would look into exactly where they drop off, and try to simplify the path to the price!