- Apr 19, 2014
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Agreed. A thank you page should have a purpose. It shouldn't just be there because it's a standard part of the funnel. If the user can go straight to the product then that's the ideal situation and you should remove that step. If they're going to have to wait for a call or do something else then the thank you page can be used to set expectations and reduce the confusion.
I'd also look at conversion tracking as a possibility since thank you pages can be a good way of measuring the number of completed leads. The optimal setup is going to be dependent on the user journey rather than there being some universal rule.
I'd also look at conversion tracking as a possibility since thank you pages can be a good way of measuring the number of completed leads. The optimal setup is going to be dependent on the user journey rather than there being some universal rule.