Have you ever had a campaign perform worse after making a small change?

Mr Unwanted

Newbie

Jan 21, 2026

46

18

• Monday at 7:47 AM

• #1

Hey guys,
Have you ever made a small change to a campaign that was doing well, only to see its performance drop afterward? I'm curious whether you usually revert the change immediately or give the campaign some time to adjust.
Would be interesting to hear some real examples of this happening.

 

L

LunarWaffle

Registered Member

Jun 12, 2026

55

9

• Tuesday at 7:27 AM

• #2

Yeah, happened to me a few times. I usually give it some time before changing anything back.

 

rmattt

Registered Member

Jun 21, 2021

51

40

• Tuesday at 7:49 AM

• #3

Yep, I've had that happen. Usually, I don't revert right away unless the drop is significant. I'll give it a few days to see if the algorithm adjusts before making any decisions.

 

S

sventhomisson

Newbie

Oct 19, 2026

16

3

• Yesterday at 1:34 PM

• #4

That very much depends on which system that is - on Meta, adjust ASAP (or turn off lol), on Google give it several days.

 

ellawilson

Registered Member

Oct 11, 2026

52

7

• Yesterday at 1:37 PM

• #5

Sometimes the change itself isn’t the problem other factors can affect performance too I’d check what changed before rolling everything back

 

S

SwissExplorer

Newbie

Jul 14, 2026

48

13

• Today at 12:27 AM

• #6

Yes, It depends on the change because I once changed the targeting and leads dropped and switched back to the old settings because they were giving better results.