My PPC Optimization Checklist for Better Campaign Performance

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Zonix_8

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hey guys,

I want to share a few simple tips for improving PPC campaign performance.

  • check keywords regularly.
  • pause ads that are not performing well.
  • test diffrent ad copies.
  • improve landing pages.
  • track conversions and ROI.
  • monitor your budget regularly.
  • small changes can help improve campaign performance over time.
What do you usually check first when optimising a PPC campaign?
 
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Nice list, especially the part about tracking ROI. More clicks do not always mean a campaign is doing well.
 
I audit the Quality Score first since higher quality scores instantly lower your cost per click and save your budget.
 
Zonix_8 said:
hey guys,

I want to share a few simple tips for improving PPC campaign performance.

  • check keywords regularly.
  • pause ads that are not performing well.
  • test diffrent ad copies.
  • improve landing pages.
  • track conversions and ROI.
  • monitor your budget regularly.
  • small changes can help improve campaign performance over time.
What do you usually check first when optimising a PPC campaign?
Click to expand...
me usually check the conversion data first. clicks and impressions can look great, but if they aren't turning into leads or sales, something is off. Iwd check search terms and landing page performance before making big changes. No point optimizing for traffic that doesn't convert.
 
1. Search terms
2. Asset performance - headlines & description in campaign level (or account level using mcp).
3. QS
4. TCPA/TROAS vs actual Cost/conv
5 Auction insights
6. Deep funnel events
7. Industry trends - monitor
 
Zonix_8 said:
hey guys,

I want to share a few simple tips for improving PPC campaign performance.

  • check keywords regularly.
  • pause ads that are not performing well.
  • test diffrent ad copies.
  • improve landing pages.
  • track conversions and ROI.
  • monitor your budget regularly.
  • small changes can help improve campaign performance over time.
What do you usually check first when optimising a PPC campaign?
Click to expand...
I review recent changes before touching anything else. a sudden drop can sometimes come from a setting that was changed by mistake.
 
Search terms report first — it shows what people actually searched before clicking. That's where wasted spend hides.
 
Search terms report is probably the first thing I open. You'd be surprised how much budget gets wasted on irrelevant searches.
 
Review your search terms report and add negative keywords for searches that are not related to your offer.
 
For me the first thing is comparing spend against actual leads. If the numbers dont make sense, I dig into the campaign before touching anything else.
 
I usually check which search terms are bringing clicks but not conversions, sometimes those keywords waste most of the budget.
 
toastymug said:
I usually check which search terms are bringing clicks but not conversions, sometimes those keywords waste most of the budget.
Click to expand...
Yes, clicks alone won't tell you a lot. I would compare the results from the search term report to real conversions, and reduce bids on keywords that cost money but bring no conversions.
 
I always begin with conversion tracking and keywords performance reports, since I can easily identify the source of revenue loss within minutes.
 
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