Is the article indexed,Strengthen title, H1, headings, and content around the specific query. Check whether the homepage has significantly stronger backlinks.
another thing i would look into is whether other pages on the website link to the homepage with the exact keyword rather than the article. this might be confusing for google. i would also compare titles nd intents of both articlles before making any changes.
i would verify URL inspection in search console to know whether the article has been indexed by google nd which page is receiving impressions for this query.it happens many times that the article gets inddexed well but google prefers the homepage due to the placement of both the pages.
I will employ GSC to discover the URL that is being impressed upon nd then compare the titles and intent. Internal linking may not be helpful where the homepage use the same keyword.
despite me adding some internal links, sometimes it happens that Google takes its sweet time in updating those page.
Right, start by analyzing if the homepage and the article are targeting the same keyword in GSC, and then try to align the content and anchor text of each page towards a different purpose, instead of just dropping the signals.
the first step is to do an ID check via GSC and find out the URL that receives impressions because of that keyword and the kind of pages that rank on the first page. sometimes, google finds the homepage to be more relevant despite having link in that particular article. also, it is important to see if both the pages have the same keywords.
Ofc, I have observed at time traffic that is cheap nd seems wonderful from the dash but doesn’t yield any fruitful results in business. That’s why I normally endeavor to know the actual position after the click.
afterwards, I will use the GSC ID check to see which URL is receiving impression with the keyword. I can compare both pages nd their intent here. I have observed in many instance that internal linking does not work much when the homepage nd the article are targeting the same thing.