Best Way to Prepare a Finance Website for Google Ads Approval?

For those experienced this niche, what causes the most problems during approval website compliance, business verification, licensing, or the type of financial service being promoted? Have you seen cases where a legitimate finance business met all the requirements but still faced repeated disapprovals? What actually helped resolve the issue?

thevenicecity said:

For those experienced this niche, what causes the most problems during approval website compliance, business verification, licensing, or the type of financial service being promoted? Have you seen cases where a legitimate finance business met all the requirements but still faced repeated disapprovals? What actually helped resolve the issue?

Click to expand...

What really cause the disapprove is financial service being promoted and the safest way you can get it done is by cloaking it

thevenicecity said:

For those experienced this niche, what causes the most problems during approval website compliance, business verification, licensing, or the type of financial service being promoted? Have you seen cases where a legitimate finance business met all the requirements but still faced repeated disapprovals? What actually helped resolve the issue?

Click to expand...

Usually financial niches comes with issues of business verification, licensing and landing page compliance.

First check whether your financial services need Google Ads certification in your country. If it requires and if you don't have one, Cloakers are the only way to go with.

Then you need to verify what kind of verification is required for your business account.

And if your ads keeps on rejecting, check your policy manager for the exact reason before applying.

Its not only about the landing page compliance alone, its just one part of it.

I had a few different issues in loans/debt related campaigns, in one case we had to fill the very long advertiser verification application (30 questions) and submit documents.
in another case our ads kept get disapproved for variety of issues such as unreliable claims so we contacted the Google support and ask them to escalate the issue to the technical team.

In which phase you are getting disapproved?

thevenicecity said:

For those experienced this niche, what causes the most problems during approval website compliance, business verification, licensing, or the type of financial service being promoted? Have you seen cases where a legitimate finance business met all the requirements but still faced repeated disapprovals? What actually helped resolve the issue?

Click to expand...

it's almost always a mismatch between your GG Ads Advertiser verification data, biz licence entity and the footers on ur landing page. make sure u hv full regulatory disclosures clearly visible in the footer, complete G2 verification upfront and open a direct appeal ticket with your business registration docs.