Insanekhane
Junior Member
- Feb 28, 2019
- 118
- 52
Thinking about selling my SMM panel Do people actually buy established SMM panels? What would you pay for this?
The basics
Last 90 days (26 Jul to 24 Oct 2026)
Monthly running costs: $4,325
Net profit: ~$8,900/month, ~$107k/year annualised, about 49% net margin. That is before any salary for me.
Payments
Multiple card payment gateways are set up, including a merchant of record checkout with Apple Pay and Google Pay available worldwide.
Operations
Orders go to suppliers through their APIs automatically, and refills are handled by one part time person. There is also an API for resellers.
What I want to know
What multiple would you put on this, and what would you want to see before making an offer? Processor dashboards, Search Console and admin stats are available by PM for serious buyers. I'm not posting the URL publicly.
The basics
- .com domain registered 2019 (coming up on 8 years), renewed to 2031
- 8 country domains on top. Site runs in 9 languages
- 200,000 registered accounts
- About 1,000 paying customers a month, around 10,000 orders a month
- 4.3/5 from reviews on third party review sites
- Custom codebase
Last 90 days (26 Jul to 24 Oct 2026)
- Revenue: $56,435 gross, $53,719 after VAT/sales tax
- Monthly average: ~$19,100
- By 30 day block: $19.2k, $20.0k, $17.3k (newest)
- Supplier cost: $7,032, so 87% gross margin
- Payment fees: ~$7,460 (13% of revenue)
- Left after suppliers and fees: $39,225 (73%)
Monthly running costs: $4,325
- Marketing: $3,500
- Hosting and infrastructure: ~$405 (this is mainly because of additional DB back-ups, and redundancy. Hosting itself is $30 per month for the website + around $80 for DB + additional features like IP geolocation)
- Bookkeeping: ~$165
Net profit: ~$8,900/month, ~$107k/year annualised, about 49% net margin. That is before any salary for me.
Payments
Multiple card payment gateways are set up, including a merchant of record checkout with Apple Pay and Google Pay available worldwide.
Operations
Orders go to suppliers through their APIs automatically, and refills are handled by one part time person. There is also an API for resellers.
What I want to know
What multiple would you put on this, and what would you want to see before making an offer? Processor dashboards, Search Console and admin stats are available by PM for serious buyers. I'm not posting the URL publicly.
