- Apr 6, 2010
- 1,569
- 391
I agree that an About page is more about building trust than directly improving rankings. Real details about the business, experience and people behind the site make a bigger difference than generic AI-written content.
How will your about page affect SEO?
- Thread starter spectar
- Start date
Subtle_Signal
Newbie
- Mar 6, 2026
- 49
- 9
I think it still matters. An About page probably won’t boost rankings on its own, but it helps make the site feel more legit.
- Sep 15, 2021
- 1,418
- 447
Every page geniunely works through SEO while about page describes the E-EAT like @tiiberius mentions about.
Ibrahim Farley
Junior Member
- May 27, 2024
- 101
- 4
An About page isn’t a direct ranking boost, but it helps establish trust by showing who runs the site and why they’re qualified to cover the topic. That’s especially useful when so much generic AI content is being published.
- Jan 14, 2026
- 491
- 80
The About page is arguably one of the simplest ways to distinguish a genuine brand from a generic AI spam site. Search engines and LLMs rely on it to link your domain, your authors, and your off page brand mentions together.
hisene
Registered Member
- Jun 17, 2026
- 62
- 21
Yes, just the biography of an author will not affect any ranking, but if a person is experienced, the user will be assured of the credibility of the contents. I would also use sources and keep the about/contact page credible."
kiranbabu716
Newbie
- Jan 27, 2024
- 9
- 3
about page more about building trust than directly improving rankings. explaining who runs site and why they know the subject gives visitors more confidence in what they read.with so much generic content online now that personal background can help a site stand out.
Treks Media
Newbie
- Oct 20, 2021
- 14
- 4
A strong About page builds trust credibility and brand authority which can indirectly improve seo. Even in the AI era authentic experience and unique insights help your website stand out.
About page is more about trust than direct rankings. It helps visitors and also crawlers understand who is behind the website and why they should trust it. Add real details about the business, experience and team instead of writing generic content just to fill the page. It wont fix bad SEO, but it can help make the whole website look more legit. in short; Its a direct factor in AI SEO Optimization, a pure EEAT signal.
blacktulip
Newbie
- Jul 19, 2023
- 33
- 4
I see the About page more as a trust signal than an SEO tactic. It helps readers understand the site's purpose and who's responsible for the content, which is especially important with so many AI-generated websites around.
Traffic Vortex
Newbie
- May 26, 2026
- 30
- 9
i think an about page is stilll imp for seo because it helps people understand who is behind the website and why they should trust it. it may not directly improve rankings but sharing real experience, company details and what makes your website diffrent can helo build trust with visitors.
roroh
Newbie
- Sep 21, 2026
- 17
- 3
About page still matters a lot for E-E-A-T, especially now with AI search. Make it real with your story, credentials, and why you run the site — not just AI fluff. Helps both Google and trust with readers.