How will your about page affect SEO?
- Thread starter spectar
- Start date
The about page wont automatically boost rankings but real author information and credentials certainly does lend themselves to establishing credibility particularly in areas flooded by AI generated content tbh
- Jun 15, 2023
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it wont move rankings by itself, but put a real name, how long youve been doing it and a way to reach you. thats what people and google both look at when they decide if a site is legit
- Apr 19, 2014
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An About page can be of use to SEO in an indirect way by helping to build trust and allowing Google and the user to understand who the site is, what the site is about and why you should trust the content.
With AI making content creation so easy, the only things that will actually help a site stand out are genuine experience, real expertise, author transparency and originality of insight. An About page by itself won't get you any higher in the search results, but it can go a long way to establishing the credibility of the site as a whole.
With AI making content creation so easy, the only things that will actually help a site stand out are genuine experience, real expertise, author transparency and originality of insight. An About page by itself won't get you any higher in the search results, but it can go a long way to establishing the credibility of the site as a whole.
- May 30, 2019
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It's good to have as part of a brand but won't help you rank quicker
- Feb 14, 2024
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I wouldn't expect an About page to bring much organic traffic on its own , its bigger value is showing who is actually behind the site , especially when the content comes from a company or author whose expertise matters. Google recommends making authorship and site background clear , while Organization or Person schema can give search engines more context about who is behind the site , I wouldn't treat either as a direct ranking boost though. It's mainly about transparency , showing that there's a real entity behind the content , and making the site easier to trust
Henryy1321
Registered Member
- Jun 9, 2026
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In all honesty, the about page alone will not do much for your ranking but then again, it is much easier to believe someone when there are name nd numbers involved.
honesty is the way to go.
- May 27, 2016
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And also services. People need to know that you have a physical location otherwise they are not trusting your business very easily.
Elodia
Registered Member
- Jun 9, 2026
- 88
- 13
to be frank, while working on service sites, it is significant for you to add the management nd contact details on the site. although it does not affect the status of the site, it definitely add credence to your website.
- Oct 20, 2013
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It can help build trust with visitors, strengthen your brand credibility, and give Google and AI systems more context about your business and the people behind it.
Add real author details, relevant credentials, work examples, and links to professional profiles where appropriate. It won’t directly boost rankings by itself, but it can support your overall SEO and trust signals.
Add real author details, relevant credentials, work examples, and links to professional profiles where appropriate. It won’t directly boost rankings by itself, but it can support your overall SEO and trust signals.
That is true, particularly with websites where trust is involved. I would also ensure that the author’s credentials and contact information remain the same on the website.
RankingPulse
Newbie
- Sep 7, 2026
- 21
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I think an About page helps more with trust than direct rankings
It gives visitors a better idea of who’s behind the website and what the business actually does
AI can help write content but real details about the company and the people behind it make the page more useful and trustworthy
It gives visitors a better idea of who’s behind the website and what the business actually does
AI can help write content but real details about the company and the people behind it make the page more useful and trustworthy
- Apr 6, 2010
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I agree that an About page is more about building trust than directly improving rankings. Real details about the business, experience and people behind the site make a bigger difference than generic AI-written content.
Subtle_Signal
Newbie
- Mar 6, 2026
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I think it still matters. An About page probably won’t boost rankings on its own, but it helps make the site feel more legit.
- Sep 15, 2021
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Every page geniunely works through SEO while about page describes the E-EAT like @tiiberius mentions about.
- May 27, 2024
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An About page isn’t a direct ranking boost, but it helps establish trust by showing who runs the site and why they’re qualified to cover the topic. That’s especially useful when so much generic AI content is being published.