Which is more important: the tool or the overall campaign setup?

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kalebzone

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When comparing campaign results, how much difference comes from the software itself versus landing-page quality, analytics, traffic sources, and campaign management?
 
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the overall setup will always come first and very important tools are just there to optimize and automate your workflow
 
The overall campaign setup including landing page optimization, traffic quality, analytics, and management drives performance, while the tool merely executes the framework.
 
EadsSeo1 said:
The overall campaign setup including landing page optimization, traffic quality, analytics, and management drives performance, while the tool merely executes the framework.
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In fact, a software will not be able to make up for a weak landing page or improper targeting of traffic. I would ensure that tracking is fine along with my funnel and then evaluate the software according to the improvements made in my campaign.
 
kalebzone said:
When comparing campaign results, how much difference comes from the software itself versus landing-page quality, analytics, traffic sources, and campaign management?
Click to expand...
IMO the overall campaign matters the most.
 
In my experience, the landing page and traffic quality make a big difference. The tool is just one part of it.
 
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