actually, the number of views does not necessarilly lead to increased website traffic. a person may view a video pin nd continue scrolling down without going any further. an image pin can be equally effective when it grabs the attention of visitors nd makes them click the site. it all depends on the niche.
For a store run an ID test with pins where the product solves a specific problem compared to clean product images saves look gud but clicks make the money lol
recently, images are doing a great job in keeping audience's attention tracted on the matter
IMO video pins are better to grab your audience's eyeballs/attention.
If you place them side by side, video pins perform better than pictures because it keeps people more engaged. In spite the goodness of video pins, they are limited in certain contexts. I would say you vary them alternatively and not depend totally on one
i think it is more about the target audience than about the type of pin. someone who wants some ideas for products would probabbly click on the image directly whereas others may want to see the product in use before clicking on it. it probably depends a lot on the niche, too.
if it is a store then i would do video ads for demonstrating the product and image pins when people are already doing comparison shopping; want to know which one actually drives add to carts not just clicks
Yeah, I’d do both tests using the same product and target market so that the comparison is more accurate. Savings and views are nice, but clicks outside and people actually visiting the stores will tell you what works.
TBH, I would test both with the same product initially, because there are some products which are attractive in videos while some others just need pictures to get clicks.
For a retail environment i would prefer image pins if the understanding of the item is critical in one quick looks while video is preferred if demonstrating its use answers an implicit purchasing question from consumers.
