Do you think SEO will be dead for real this time?

Tanaiso

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AI Apps and browsers, people using brave search which doesn't give a shit about commercial incentives, people using google and bing not even going past AI overviews or going straight to gemini. Shopping platforms google, amazon etc meaning no one even needs serps anymore it seems to me.

But what are you views?
 
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I don't mean to be antagonising. In fact I came here looking for link sellers primarily. But some recent reports I read just got me wondering, cause it asked me when's the last time browser the search pages on Google and/or Bing (which I don't even use) and I can't even remember myself.
 
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AI Apps and browsers, people using brave search which doesn't give a shit about commercial incentives, people using google and bing not even going past AI overviews or going straight to gemini. Shopping platforms google, amazon etc meaning no one even needs serps anymore it seems to me.

But what are you views?
Getting clicks is becoming harder when people can find what they need without visiting a website, so SEO will need to focus more on giving people a reason to click.
 
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