Never take cheap and thousands of backlinks for a new website, look for sellers in the links section who give guest posts and authentic links related to your field. Always take low but good quality backlinks in the beginning which have good reviews and which give guest posts on websites with real traffic. For your new website, start with five to ten guest posts on sites similar to your business and use your brand name in the anchor text so that there is no penalty from Google, building links in a natural way will protect your new website.