Hey, concentrate on long-tail keywords, enhance your Quality Score, optimize audience targeting, test your ad copy, and stop spending money on bad-performing keywords.
when cpc goes up like this, i usually split the best converting keywords from the rest and manage bids separately. also check device, location and search term performance. you might find some areas where you can save money without losing too much traffic.
I work on long-tail keywords, better my ad targeting, test my landing pages, and keep on pausing keywords which are eating my budget without conversions.
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