Facebook Groups Monetisation

I have 4 active Facebook groups about jobs search and hiring in 4 big cities in Canada. The audience is about 120k members and the engagement is quite good. I also have a Canadian job board website. I already pinned a post that promotes the website and another post offering advertising services directly in the groups. They were pinned for 2 weeks already and I am seeing only a few users visiting my website from Facebook and no commercial orders.

What am I doing wrong? What would you recommend to do instead?

Typically, your Facebook groups attract job seekers and job postings. They usually have their own channels to leverage to attract and recruit candidates. Your job posting isn't wrong because of pinned posts, but because you haven't approached them correctly. They usually operate for free and don't want to pay. If you want to charge and attract them, you can run ads or create a website; that would be more effective.

Such groups are often mistaken for free services, so participants are not yet accustomed to commercial offerings. You need to drive sales by proactively targeting small-scale recruiters first. once you achieve results with these smaller clients, other recruiters will naturally seek you out.

iliag said:

I have 4 active Facebook groups about jobs search and hiring in 4 big cities in Canada. The audience is about 120k members and the engagement is quite good. I also have a Canadian job board website. I already pinned a post that promotes the website and another post offering advertising services directly in the groups. They were pinned for 2 weeks already and I am seeing only a few users visiting my website from Facebook and no commercial orders.

What am I doing wrong? What would you recommend to do instead?

Click to expand...

The issue may lie in your approach to promotion and customer conversion, rather than the number of members you have.

Go beyond pinning posts: Share useful job-related content and promote your website organically.

Target the right audience: Reach out directly to employers who have a need to post job openings.

Offer incentives: Provide discounts or offer the first job posting for free.

Optimize your website: Clearly highlight the benefits, pricing, and the call-to-action button for posting jobs.

Measure performance: Track website traffic and identify the reasons why potential customers choose not to place an order.

Prioritize: Focus on the employers and the value your website provides, rather than simply advertising the website itself.

Pinned posts alone may not convert well because most members join for job updates rather than promotions Try sharing useful job listings regularly and build trust before promoting paid services

iliag said:

I have 4 active Facebook groups about jobs search and hiring in 4 big cities in Canada. The audience is about 120k members and the engagement is quite good. I also have a Canadian job board website. I already pinned a post that promotes the website and another post offering advertising services directly in the groups. They were pinned for 2 weeks already and I am seeing only a few users visiting my website from Facebook and no commercial orders.

What am I doing wrong? What would you recommend to do instead?

Click to expand...

You should focus on convincing employers of the hiring efficiency that the website provides, rather than simply promoting the website itself.

Pinned posts alone rarely convert. Share useful job listings with links to your website, and approach local employers directly with a simple, affordable advertising offer.

Agree with the replies that pinned posts alone rarely convert. One more angle: you already have the best lead source, which is your own groups. Employers posting "we are hiring" in your groups are warm leads for a paid listing, and job seekers asking where to find work are your traffic. Reply to those employer posts yourself, offer the first listing free or at a discount, and ask for feedback. Then use those first few listings as proof in your pinned post, with real examples instead of a generic ad. Also split your numbers: 120k members is reach, not buyers. Track how many employers (not job seekers) click or reply, because that is the group that pays.

I’d focus on offering employers clear value, not just promoting the website. Try a simple paid job listing package, a free trial for the first listing, and posts showing real job opportunities. Track clicks and inquiries separately to see where ppl drop off.

please create value by sharing detailed job postings and proactively winning over small businesses first, in order to build real-world results that attract larger brands