Programmatic pages are everywhere right now, the same template filled with a different city, product or tool name. Some of these sites seem to hold their pages in the index at a few thousand URLs, and others get stuck in crawled, currently not indexed after the first batch.
From what I have read, the difference is not the number of pages but whether each page has something that is unique to it. Not just a swapped keyword or a rewritten intro. Real data, a local detail, a calculation, something a user would not get from the next page in the set.
Where do you draw the line? Do you publish a small batch first and wait to see what gets indexed before scaling? And is there one element you add to every template that made a visible difference to indexing or rankings?
From what I have read, the difference is not the number of pages but whether each page has something that is unique to it. Not just a swapped keyword or a rewritten intro. Real data, a local detail, a calculation, something a user would not get from the next page in the set.
Where do you draw the line? Do you publish a small batch first and wait to see what gets indexed before scaling? And is there one element you add to every template that made a visible difference to indexing or rankings?