Costs paid to Facebook

hoangphuctdh4 said:
That’s correct; Facebook advertising costs can rise while effectiveness declines due to high competition, increasing customer acquisition costs, and shifting user behavior.

However, you don’t necessarily have to abandon Facebook. You might consider trying Google Ads if customers are actively searching for your products, or TikTok Ads if your offerings are well-suited for short-form video content.
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It is clear that user behavior is shifting and other platforms offer competitive pricing, yet fb remains indifferent, consistently raising its prices.
 
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Ruthvux agency said:
That’s exactly right! The key is to keep testing and optimizing while diversifying across platforms like TikTok and Google to get better results.
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That’s right. I’ve been testing things out on Tt, and if the results are good, I’ll stop working with Fb.
 
If possible, pay attention to short-form video and AI-generated video platforms; this is truly the best way to grow right now.
 
I would not leave Facebook completely. I would test TikTok or Google Ads and compare the actual CPA. I have seen products perform well on Facebook but get cheaper conversions on other platforms, so it is worth testing with real data.
 
High costs are a common issue that many businesses face when running Facebook ads; beyond Facebook, you might want to explore Google Ads or TikTok Ads, which can be more cost-effective.
 
Performance can fluctuate over time, but Meta remains a large advertising platform with strong potential when campaigns are managed properly.
 
I’ve been running Facebook ads for three years, and it’s clear that advertising costs are getting higher while profits have dropped significantly. Market saturation may be partly to blame. You should consider exploring other platforms like TikTok or Google as well.
 
I’d test another platform with a small budget before moving everything. Compare cost per conversion, not just clicks, and check whether your Facebook creatives or audience targeting need refreshing. The best platform depends on where your buyers spend time.
 
I’d test another platform with a small budget before switching completely. comparing the cost per conversion will help you see where your money is working best.
 
Yes, Meta is becoming increasingly expensive but why is no one speaking up about it? Or are businesses simply choosing to quietly move on to Tt nstead?
 
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