Current quality of advertising accounts

T

tiranogu

Newbie

Apr 15, 2026

22

1

• Oct 12, 2026

• #21

It’s possible the content is being filtered by the algorithm, so I think we should run an A/B test using a different account as well.

 

Mertin Agency

Junior Member

Nov 28, 2025

146

22

• Oct 12, 2026

• #22

lucy16658 said:

Hi everyone, has anyone else encountered this issue recently? Even though my ad accounts have a daily spending limit set by Meta at $500–$1,000, they are actually only spending about $40–$50 per day. I would really appreciate an explanation for why this is happening. Thanks, everyone!

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A high spending limit doesn't guarantee high delivery. I'd check the campaign settings, audience size, and billing status first.

 

R

Ruthvux agency

Junior Member

Feb 1, 2025

115

6

• Oct 18, 2026

• #23

This usually happens due to limited audience size, high competition, or ad delivery restrictions. Check your campaign settings, audience, and Ads Manager diagnostics to identify what’s limiting delivery.

 

Yasin12

Registered Member

Oct 12, 2026

70

8

• Oct 18, 2026

• #24

Having a spending budget limit means Meta is controlling risk and assessing reliability this limit will automatically increase gradually over time if the account complies with policies, the targeting is accurate, and it has a good activity history.

 

Buka2

Registered Member

Sep 11, 2026

87

8

• Oct 18, 2026

• #25

Is yours a new account? Meta applies this type of setup to new accounts until you have established sufficient credibility.

 

Ibrahim Farley

Registered Member

Jr. VIP

May 27, 2024

99

6

• Oct 19, 2026

• #26

A spending limit is just a cap, not a guarantee that Meta will spend the full amount. Check your audience size, bid strategy, ad quality, and delivery status first. Sometimes the campaign simply isn’t getting enough eligible impressions.