My PPC Campaign Works During the Week But Drops on Weekends

pretty normal honestly, depends a lot on the niche. if its anything b2b or work related people just arent searching on weekends. id check if your cpa actually gets worse or its just less volume, if cpa is the same then nothing is wrong you just have less people. also weekends usually go way more mobile so check if your page converts ok on phone. if after a few weekends the numbers are really worse, lower bids for sat/sun in the ad schedule instead of turning them off completely

I compare the weekdays to the weekends, study the behavior of my audience, make adjustments to the budget and bids, and try weekend offers.

Your landing page might get visits but fewer people may be ready to take action on weekends. Compare the conversion rate by day before changing bids.