stuck at 4/10 quality score (below average landing page exp)

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SmartAffiliator

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looking for some technical advice. i have a couple of solid keywords with great ctr and good ad relevance but the overall quality score is completely ruined because the landing page experience says "below average".
the site is built on clean html, mobile speed is fast (under 1.5s), and the keyword is placed naturally in the headers. what hidden layout things is the search bot looking for during review? any fast tweaks to bump this up?
 
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Try to match the landing page more clossely to what people are actually searching for. adding the keyword alone may not be enough.
 
In my opinion you should add useful details about your offer instead of just repeating the keyword in headings.
 
Make your contact details and business information easy to find. A clean design is good, but visitors also need to trust the site.
 
Check if your landing page matches the exact search intent, speed alone wont fix it.
 
Compare your landing page with the actual search terms triggering your ads. Sometimes the keywords look relevant, but the visitors expect something different.
 
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