stuck at 4/10 quality score (below average landing page exp)

S

SmartAffiliator

Registered Member

Apr 21, 2026

53

20

• Friday at 11:18 AM

• #1

looking for some technical advice. i have a couple of solid keywords with great ctr and good ad relevance but the overall quality score is completely ruined because the landing page experience says "below average".
the site is built on clean html, mobile speed is fast (under 1.5s), and the keyword is placed naturally in the headers. what hidden layout things is the search bot looking for during review? any fast tweaks to bump this up?

 

S

ShadowCrest92

Newbie

Jul 20, 2026

43

7

• Friday at 11:24 AM

• #2

Open the page as a new visitor and see if the offer is clear from the start.

 

G

GoldenOtter63

Newbie

Aug 17, 2026

30

7

• Friday at 12:39 PM

• #3

Try to match the landing page more clossely to what people are actually searching for. adding the keyword alone may not be enough.

 

V

ViewCloak

Registered Member

Jul 29, 2026

65

12

• Friday at 12:51 PM

• #4

In my opinion you should add useful details about your offer instead of just repeating the keyword in headings.

 

O

Oakforest

Registered Member

Aug 19, 2026

62

13

• Friday at 1:10 PM

• #5

Make your contact details and business information easy to find. A clean design is good, but visitors also need to trust the site.

 

B

BlackToonZ

Registered Member

Aug 6, 2025

76

22

• Yesterday at 7:33 AM

• #6

Check if your landing page matches the exact search intent, speed alone wont fix it.

 

F

FluxarioAds

Newbie

Aug 1, 2026

37

8

• Yesterday at 7:38 AM

• #7

Put the main answer or offer at the top of the page instead of starting with a long introduction.

 

A

adsgama

Registered Member

May 25, 2026

57

12

• Yesterday at 7:48 AM

• #8

Compare your landing page with the actual search terms triggering your ads. Sometimes the keywords look relevant, but the visitors expect something different.

 

TurboCactus

Registered Member

Jun 17, 2026

57

19

• Yesterday at 10:16 AM

• #9

I think the main issue could be the landing page content, not the speed. Try making it more relevant to the keywords and see if that helps.

 

A

Alena Smith

Registered Member

Aug 9, 2026

68

2

• Today at 11:48 AM

• #10

Check your landing page relevance first. Make sure the ad copy matches the headline and keywords, improve page speed, and add clear CTAs with useful content. Also check mobile experience. Sometimes even small changes can improve your Quality Score.