What are your favorite tools for managing and automating PPC campaigns?

For me Google ads editor helps a lot for bulk changes, and i like using Redtrack for tracking because setup feels simpler compared to some other tool.

ClickMagnetPro said:

What are the best tools you use for automating and optimizing your PPC campaigns, particularly when managing ads across multiple platforms (Google, Facebook, Bing, etc.)?

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For cross-platform stuff, I’ve been using Optmyzr and Revealbot a lot. Saves tons of time on rules/budget tweaks.
Google Ads scripts are underrated too if you know basic automation.
Honestly, don’t rely 100% on tools though, manual checks still beat automation in a lot of campaigns.

ClickMagnetPro said:

What are the best tools you use for automating and optimizing your PPC campaigns, particularly when managing ads across multiple platforms (Google, Facebook, Bing, etc.)?

Click to expand...

SA360 is great if you're handling bigger budgets across Google and Microsoft Ads.

has anyone found a tool that works well for google, facebook and bing ads together?

Hello People

For bulk campaign modification, I would use Google Ads Editor for Google, Meta Ads Manager for Facebook and Instagram, and Microsoft Advertising Editor for Bing. Tools such as Optmyzr and Skai would be useful for automating rules, budget management, and performance measurement across multiple platforms.

In terms of strategies and techniques, I will focus on automating routine work, conversion tracking to drive optimization and ROAS, CPA and conversion quality assessment. I do not think that one should depend entirely on automation.

I mostly use Optmyzr for Google Ads and keep Facebook campaigns in Meta Ads Manager. No need to make things too complicated if the setup is working.