Google Ads campaign spending but not getting enough impressions

DarkMethodz

Registered Member

Jun 10, 2026

53

11

• Oct 13, 2026

• #21

Your bids may be too low to compete in the current auction, even with an approved ad.

 

91goals

Newbie

Jul 2, 2026

5

0

• Oct 14, 2026

• #22

Check your goddamn bids and targeting overlaps ASAP, cuz 99% of the time your cheap-ass bid is getting rekt by the ad auction or your own damn exclusions are cockblocking impressions.

 

G

Geniuspro0

Registered Member

Apr 21, 2026

55

10

• Oct 16, 2026

• #23

Check the status column for any bid or targeting limitations. Then review your search impression share and lost impression share due to rank. If rank is the issue, try adjusting bids or improving ad relevance.

 

&

&Check

Newbie

Sep 21, 2026

22

0

• Saturday at 4:06 AM

• #24

I would recommend to start with the search impression share and bid limits, sometimes the keywords have volume, but the campaign isn’t competitive enough to enter auctions.

 

josh.phliphi

Registered Member

Jun 17, 2026

94

37

• Saturday at 8:19 AM

• #25

&Check said:

I would recommend to start with the search impression share and bid limits, sometimes the keywords have volume, but the campaign isn’t competitive enough to enter auctions.

Click to expand...

yeah, search impression share is definitely a good starting point. i would also look at the lost impression share by rank vs. budget in order to find out which one you should change first.