Bot traffic / suspicious clicks

i’d separate the traffic quality issue from the conversion issue first. check time on page distribution, network/ASN and whether users are actually doing anything after the click. if the traffic is mostly real users, i’d stop optimizing for clicks and use a deeper event like add to cart or a second form step instead.

Dont judge by CTR alone. Check your server logs and analytics for repeated clicks, very short visits and unusual traffic patterns. Also test your conversion tracking before blaming bots.