How Do You Track the Real Value of a PPC Lead?

Really, just don’t measure leads; measure how many turn into customers, how much money they bring in, and how that compares to your advertising costs.
 
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Follow up every lead in your CRM, follow leads with qualified leads, and track actual sales and compare that to the amount you are spending on ads to see how profitable it is.
 
Hello, tracking goes beyond form fills through conversion rates, sales, and revenue. The CRM system will help to relate the PPC spend to the bottom line.
 
Track leads all the way to the final sale. A campaign with fewer leads can still bring more money if those leads are better.
 
Some leads only want information, while others are ready to buy. Track how many from each campaign actually reach the sales stage.
 
Hi, I use the CRM leads data, follow-ups, conversion rate, and sales revenue to measure which leads provide us with actual value.
 
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