Mertin Agency
Junior Member
- Nov 28, 2025
- 146
- 22
Diversifying is a good idea. Test another platform with a small budget first, then compare the actual cost per conversion with Facebook Ads.
Costs paid to Facebook
- Thread starter rubiast
- Start date
missrose
Registered Member
- Aug 18, 2023
- 95
- 9
True, the increase in costs is clear. However, I won’t be abandoning Facebook just yet. I plan to compare customer acquisition costs and ad returns across Meta, TikTok, and Google using the same products and offers. I’ll adjust my budget gradually, rather than shifting everything all at once.
RogueRanger84
Registered Member
- Aug 7, 2025
- 83
- 8
I think you should try advertising on tiktok, even a single AI-generated video, combined with a modest ad budget, could yield results much faster than fb.
TiKa Agency
Junior Member
- Apr 1, 2026
- 118
- 20
The rising cost of Facebook advertising may be due to users migrating to other platforms, which necessitates higher budget allocations toward specific customer segments in order to effectively evaluate performance.
ahmadalhussein
Newbie
- Aug 18, 2023
- 45
- 12
you should try fresh creatives first. If costs are still high, test another platform with a small budget and see how it performs.
oyomaterr
Newbie
- Apr 1, 2026
- 43
- 15
I need to be the exact oposite of everyone here. To me, it became way easier. Since a while facebook now uses your creatives to direct the best and most correct costumer to your ads. Since i always had a very good agency creating my ads, my overall cpc dropped a lot, and the ctr improved at the same time!
Of course, it took a lot of trial and errors, but thing's been going well for me! Pay attention to your creatives, they are almost all that really matters for meta right now.
Of course, it took a lot of trial and errors, but thing's been going well for me! Pay attention to your creatives, they are almost all that really matters for meta right now.
rubiast
Newbie
- Oct 1, 2026
- 41
- 10
I haven’t tested whether my product is a good fit for tiktok, but considering the costs and potential results, I think it’s worth giving it a try.
rubiast
Newbie
- Oct 1, 2026
- 41
- 10
Partnering with an agency might still be a bit of a stretch for the niche I’m in, but I really appreciate your input.
rubiast
Newbie
- Oct 1, 2026
- 41
- 10
Now I'll split my budget in half and allocate it to tiktok to compare results. If fb still doesn't yield better results, I'll stop spending money on Meta
rubiast
Newbie
- Oct 1, 2026
- 41
- 10
Agreed. I’ve already made a plan with my team to give tiktok a try we can’t keep wasting money on fb
Ibrahim Farley
Registered Member
- May 27, 2024
- 83
- 4
Before switching platforms, I’d test your creatives, audience, and landing page first. Compare cost per conversion rather than clicks alone, then run a small test on Google or TikTok to see which brings better results for your niche.
rubiast
Newbie
- Oct 1, 2026
- 41
- 10
To reach today’s conclusion, I analyzed revenue data over a long period, traffic has been steadily declining, while costs have continued to rise.
rubiast
Newbie
- Oct 1, 2026
- 41
- 10
I've been checking for too long. I can't afford the cost and I'm not getting any results.
Ruthvux agency
Registered Member
- Feb 1, 2025
- 80
- 4
That’s exactly right! The key is to keep testing and optimizing while diversifying across platforms like TikTok and Google to get better results.
hoangphuctdh4
Newbie
- Jan 5, 2026
- 29
- 4
That’s correct; Facebook advertising costs can rise while effectiveness declines due to high competition, increasing customer acquisition costs, and shifting user behavior.
However, you don’t necessarily have to abandon Facebook. You might consider trying Google Ads if customers are actively searching for your products, or TikTok Ads if your offerings are well-suited for short-form video content.