tbh, I prefer having my name featured on some sites that are relevant rather than going after hundred of site irrelevant to me. Backlink do work but it is possible that having your name mentioned on some sites matters more than backlinks.
to be honest, having a brand that has been discussed in different sources makes ai get better understanding of the brand reputtation. however backlinks also have their role to play. i would monitor both nd see which factors really make a difference in getting ai mentions.
imo getting mentioned organically on websites which have something to do with ur industry niche would be more valuable than just gathering any mention at all. backllinks are still important for SEO, so i would get both types. has anyone tried that approach on a website with stable rankings but no mentions?
Yes, this will be even better if we focus on important brand mentions while also keeping high quality n valuable backlinks in mind. Backlinks for google Serp and brand mentions for AI engines!!
Obviously, backlinks are not only beneficial for rankings but also mandatory sometimes but I specifically want to know how useful brand mentions can be for ranking in AI search engines. But then again if we rank well on google, AI search engines are more likely to discover us and recognize that we exist in the first place, right?
Yes in terms of AEO brand mentions work beautifully IMO.
difficult to measure from mention counts alone i would track down the sources that the AI answers cite in my industry and checks whether my brand also starts appearing there
