What helped me most: be useful in threads where your product can't be mentioned at all. If your history is full of genuinely helpful answers on unrelated questions, the one time you mention what you work on reads as a person, not a campaign. Also answer the question fully in the comment itself. When the comment already solves the problem, nobody minds a short note at the end that you built something for it. When the comment only works if they click, it reads like an ad.