Warm up the domain for cold emailing.
- Thread starter Dilana
- Start date
- Jan 28, 2010
- 274
- 89
I've spent 8 years in mass emailing (managing own databases and partner databases also - dating mostly).
Warming up is essential these days if you want to reach truly solid deliverability with any means of mass emailing.
(as long as it's not a small, recent, curated email list that expect the emails).
You can create your seed list and do this manually, but only with small volumes. If you want to go for mass - you'll need an automated / third party solution.
The case will differ aka:
1) mail your own / clean data with your offer - basically a newsletter, this is the one where you're likely to get the best organic deliverability, I still highly recommend a warm up as it will give you an extra boost in deliverability
2) mail your own / clean data with a third party offer - this one is more difficult and will require a more extensive warm up (time + funds)
3) mail third party data (with permission) with your or third party offer - this one will be the most difficult
The first step is to clean the database and make sure that a proper mailing setup is in place
The second step is the domain and IP warmup - this may easily take 4 - 8 weeks, depending on how old and what origin the data are
The third step is to use best practices for emailing itself (and continue with the warm up)
One mistake that I commonly see is that one goes through the process of warming up their sending domain, starts with emailing, but terminates the warm up at the same time.
Forgetting that the domain reputation and delivery numbers that he gained was specifically due to warming up.
Warming up is essential these days if you want to reach truly solid deliverability with any means of mass emailing.
(as long as it's not a small, recent, curated email list that expect the emails).
You can create your seed list and do this manually, but only with small volumes. If you want to go for mass - you'll need an automated / third party solution.
The case will differ aka:
1) mail your own / clean data with your offer - basically a newsletter, this is the one where you're likely to get the best organic deliverability, I still highly recommend a warm up as it will give you an extra boost in deliverability
2) mail your own / clean data with a third party offer - this one is more difficult and will require a more extensive warm up (time + funds)
3) mail third party data (with permission) with your or third party offer - this one will be the most difficult
The first step is to clean the database and make sure that a proper mailing setup is in place
The second step is the domain and IP warmup - this may easily take 4 - 8 weeks, depending on how old and what origin the data are
The third step is to use best practices for emailing itself (and continue with the warm up)
One mistake that I commonly see is that one goes through the process of warming up their sending domain, starts with emailing, but terminates the warm up at the same time.
Forgetting that the domain reputation and delivery numbers that he gained was specifically due to warming up.
Last edited:
Dilana
Power Member
- Nov 9, 2023
- 549
- 215
Thank you so much for your reply, but please i dont have any email list of my own yet, im doing cold email starting with scraping or using tools like appolo, so i cant warm up in thses mthods in my case, i need to use tools like Lemwarm or somthing ?
ShakeelLinks
Registered Member
- Jun 15, 2026
- 55
- 11
yes bro, i reach clients through cold emails using grok bot, bot created the google sheet that is the database and CRM. I authorised bot to use my mailboxes, it will warm up as u tell it and later it launches ur compaign... u can ask anything further...
- Jan 28, 2010
- 274
- 89
I'd stay away from scraping and trying to email these - this is generally a no no in emailing
If you want to build your email list than a better way to do this is to create at least something like a lead magnet, where the users can actually sign up, so you have a time-stamp and a clear origin
It may be much harder to use any third party ESP as they may require to know the origin of the database
And they don't want to deal with complains and spam reports - as it negatively influences their sending infrastructure as well, so even if you'd be approved initially you'll likely get your account dropped soon
You could still do this with your own setup / but it may be costly and don't expect solid results with a scraped email list - the origin of the database is the main issue here
Dilana
Power Member
- Nov 9, 2023
- 549
- 215
Please if you can elaborate more about the seup for this bot please, and you give him the emails list ? and how exaclty the bot can warmup the domain or the email befor the compaign? is this your newsletter emails ?
Thank you so much for the help.
MeninaJohn
Registered Member
- Sep 10, 2026
- 79
- 17
I wouldn't rely on instantly or lemawarm to fix deliverability
Send a few real emails to different providers and see where they land
warmup tools can show good scores while your actual cold emails still hit spam
Send a few real emails to different providers and see where they land
warmup tools can show good scores while your actual cold emails still hit spam
- May 13, 2013
- 7,251
- 2,043
Warming up is crucial and a must do. For your domain to have reputation and delivery results you must warm it up.
Dilana
Power Member
- Nov 9, 2023
- 549
- 215
ok thank you, that was good to know thatnks, please one more question, what is the best way to warm up and should i send real emails to friends first few tens of them to warm it up ? or how much please? can you please elaborate a bit more i'm totaly noob at this, thank you so much for the answer,
MeninaJohn
Registered Member
- Sep 10, 2026
- 79
- 17
Yeah sending real emails to friends is fine for testing but there is no magic number that warms up a domain. Send 5-10 normal emails to gmail and outlook accounts and check if they land in inbox or spam
After that start with a small number of relevant emails and increase slowly only if bounces and spam complaints stay low