Same Campaign but Different Results After Switching Networks

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growthmetrics

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I was running a campaign on one ppc network and the results was okay. recently I moved the same campaign to another network to test it. I used almost the same settings and the same landing page. but the traffic and results are quite diffrent now. I am not sure why this happening.
Is this normal when using diffrent PPC networks?
 
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Definitely normal. Even with the same campaign settings and landing page, each PPC network has its own traffic sources, audience behavior, targeting/optimization, and auction dynamics. I’d compare traffic quality and conversion data not just volume before judging the network.
 
that can be completely normal. compare the traffic below the campaign level instead of just looking at the overall numbers can be usefull too

break both networks down by placement/source, GEO, device, OS/browser and time of day, and also make sure the conversion tracking/postback is firing the same way on both. you’ll usually find that one network is sending a very different traffic mix even when the campaign settings look almost identical
 
Yes, its normal. Each network has different traffic quality and audience.
 
same creative and offer can still perform very differently if the traffic mix is different. i’d compare time on site, pages per session and bounce rate by source before changing the creative - that usually makes the difference pretty obvious.
 
totally normal, compare the traffic quality first before changing your landing page.
 
yes this is normal, even with the same landing page, the traffic can be pretty diffrent because users coming form diffrent sources may have diffrent intent.
 
growthmetrics said:
I was running a campaign on one ppc network and the results was okay. recently I moved the same campaign to another network to test it. I used almost the same settings and the same landing page. but the traffic and results are quite diffrent now. I am not sure why this happening.
Is this normal when using diffrent PPC networks?
Click to expand...
you should give the new network some time to settle before judging the campaign from the first day.
 
yeah, thats normal. each network has a different audience, so the same campaign can perform very differently.
 
Even with the same settings, the traffic quality can be quite different from one network to another.
 
Try to compare cost per conversion instead of CPC alone. The network with cheaper clicks may not be the one bringing better leads.
 
Run both networks with separate tracking links. that makes it easier to see which source is bringing useful visitors.
 
Traffic from one network may convert better on desktop, while the other may bring more mobile users. Compare the device reports.
 
That's pretty normal. Two networks can have totally different traffic quality even with identical settings. Check device types, countries and placements first.
One network might be sending you cheap clicks from apps while the other sends actual search traffic. Compare cost per conversion instead of just cpc
 
Yes, this is normal. Every PPC network has a different type of traffic, so even with the same campaign settings, the results can be different. You may need to test and adjust things a bit on the new network.
 
Did you check the bidding model on both networks? Even with the same settings, the way they spend your budget can be different.
 
The new network may have different traffic volume during certain hours, so compare results by time of day too.
 
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