Should I create brand name backlinks in this case?
- Thread starter eljefeseo
- Start date
- Aug 28, 2026
- 433
- 133
I will still mix both. Even if brand name searches are low, branded links help keep your link profile natural. Focus more on relevant keyword links, but dont ignore brand links completely.
kaelandersan
Registered Member
- Jun 27, 2026
- 76
- 15
even when working within an seo heavy niche i would include branded anchor text in my anchhor text mix rather than just using optimized anchor text. another thing i would consider is how natural anchor text my competitors are getting nd how they are doing it.
Donald678
Newbie
- Oct 9, 2026
- 12
- 2
Prioritize relevant, high-quality backlinks that can improve your rankings and authority. You don’t need to force brand-name backlinks, but don’t ignore them either. Quality and relevance matter more than anchor text alone, bro.
- May 30, 2019
- 13,578
- 10,735
I'd mostly prioritize kw related links but brand name should remain in the mix
Donald678
Newbie
- Oct 9, 2026
- 12
- 2
Got you, I’ll focus more on keyword-related links while mixing in branded links naturally to keep the backlink profile looking balanced and organic.
Donald678
Newbie
- Oct 9, 2026
- 12
- 2
I get your point, but brand name backlinks can still help build authority and trust even before people start searching for the brand. I’d focus mainly on relevant keyword-focused backlinks for rankings while keeping some branded links in the mix for a natural, balanced backlink profile.
- Aug 16, 2025
- 344
- 150
Sure you can do it
bonnybolt
Junior Member
- Jul 1, 2026
- 100
- 19
use both branded links and naked URLs no matter how much traffic ur keywords have. the fastest way to earn a google penalty is to spam exact match anchors.
limits ur keyword anchors to 10 to 15% at most and use branded link or naked URL for everything else.
Nexus agancy
Newbie
- Sep 27, 2026
- 44
- 3
i'd still do it, mostly branded and naked url anchors with a small slice of keyword ones. keeps the profile looking natural even if nobody actually searches the brand
OrganicRank Lab
Newbie
- Sep 15, 2026
- 25
- 5
For me, I’d still build a natural mix of branded and keyword-focused backlinks. Even if brand awareness isn't a big deal in that industry, I wouldn't rely only on keyword-rich anchors. Relevance and link quality matter more than forcing exact match keywords.
- Jun 29, 2022
- 368
- 50
I’d still mix in brand name backlinks, even in low-brand-awareness niches. Focus mainly on relevant, quality links with natural anchor text, and use keyword-focused anchors sparingly to avoid over-optimization.
Keyword backlinks are option to share links of keywords which are know with many users to help on getting on content for research purposes but making brand name awareness and spread on backlinks pages help in secure index for such brand name to get popular ans index when know with many for research basic.
- Feb 28, 2019
- 7,610
- 8,060
If yours is the only brand in a niche, you can have monopoly as long as others don't care about branding. So, yes, go for it.
Mr.Dollar
Registered Member
- Jul 31, 2026
- 86
- 27
brand anchors are not for brand searches, they are there so your anchor profile doesn't look engineered. nobody needs to know the name. a profile made mostly of exact match keyword anchors is the easiest footprint to spot, for Google and for a manual reviewer. keep brand, naked URL and partial match phrases as the bulk, and use exact match sparingly on the strongest, most relevant placements. if the brand is just the domain name, then the domain name as anchor is the same thing.
briggsboardman
Newbie
- Jan 26, 2024
- 11
- 0
keep both in the mix even if people rarely search for brand name. relevant keyword link can support the pages you want to rank but branded links still make sense for a natural looking backlink profile.the main thing getting links from relevant sites rather than chasing anchor text alone.