are trending topics on weibo actually useful for creators?

trending lists can help people see what's popular but not every trend fits every account do creators benefit from joining trends or is it better to stick to their own niche?

Engaging with trends gives you the advantage of knowing what is currently popular and allows you to capitalize on them quickly. If you do not participate ,focusing solely on your area of expertise instead, you risk missing out on what truly interests your target audience and customers, which puts you at a significant disadvantage.

i'd mix both. keep the core content consistent, but test a few relevant weibo trends and compare engagement rates against your normal posts.

cannve said:

trending lists can help people see what's popular but not every trend fits every account do creators benefit from joining trends or is it better to stick to their own niche?

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Just make sure uh only hop onto the bandwagon when you have something to say back to ur key offering right away. trending searches will just give you useless views and tank ur engagement metrics through your algorithm.