Discover volume in 2026: anyone still hitting scale?

xella0

xella0

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Curious how things are looking on your end at scale. Last year’s dynamics were pretty clear, but lately it feels like reach on newer setups is a lot less predictable. Especially for those working with aged assets — are you seeing more of a ceiling now, or just slower ramp-up before things start moving?
Not getting into methods, just trying to understand how the current landscape looks from a volume perspective. Is Discover still giving room for independent plays, or is it leaning more toward established media weight?
 
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It certainly seems to be leaning more towards US publishers - the recent update seems to have nuked Discovery traffic for international publishers.
 
At scale,it is not really a strict ceiling it is more than growth takes longer and feels less predictable.Aged assets still have value,but they do not deli er quick results like before,stronger signal like engagement,freshness and authority and needed first.Discover is still accessible to smaller publishers,but it now leans more toward trustedbbrands,making thongs more volatile for newer setups.
 
xella0 said:
Curious how things are looking on your end at scale. Last year’s dynamics were pretty clear, but lately it feels like reach on newer setups is a lot less predictable. Especially for those working with aged assets — are you seeing more of a ceiling now, or just slower ramp-up before things start moving?
Not getting into methods, just trying to understand how the current landscape looks from a volume perspective. Is Discover still giving room for independent plays, or is it leaning more toward established media weight?
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i would not rush to make judgments on the basis of the first few weeks’ traffic of any particullar discovery process. the performance of disscover tends to be quite inconsistent nd just bcz of a viral spike once or twice, it does not necessarily indicate sustainability.
 
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