Who is doing SMS marketing?

Same problem in Africa, just for different reasons. Cheap aggregator routes into Kenya get you "delivered" receipts for messages that never touch a handset — you only find out when conversions come back flat.
Only fix I found was going direct with a local provider and eating roughly 3x the per-SMS cost. More expensive, but at least you're paying for messages that actually land.
 
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  1. Remember EU needs prior opt-in for marketing SMS under ePrivacy rules. Bought lists are a fast way to get fined.
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  2. Tip: always include an easy opt-out like "Reply STOP." It's required in most EU countries and keeps complaint rates down.
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  3. Check sender ID rules per country. Some (like France) restrict when and how you can send marketing texts.
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  4. Timing matters. France bans marketing SMS at night, on Sundays and on public holidays. Worth knowing before scheduling.
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  5. Keep it under 160 characters. Going over splits it into multiple messages and doubles your cost.
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Just some tips, this is for whitehat anyway, blackhat.. anything can be done lol
 
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