Are Instagram followers becoming less important?

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Reels make it easier for smaller accounts to reach new people, so follower growth may not be the only goal anymore.
 
Both has their own significance. Having high number of followers increase credability and social proof. But non followers are also impotant for better account as instagram will show your content to random people based on their watch time and interest. So, create content that keep your existing followers engaged and make it easy for non-followers to discover you.
 
XX2l said:
The number of followers on Instagram is always the most important factor. Currently, Reel always recommends that more views contribute to increasing the number of followers.
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Yes followers are your content distributor when you have them, but always forst monetize views (DM engagement system) , here you make the most money, then later with that money you can spend on ads to monetize your followers, because only 1-2% of them seeing your reels. But people not understand....
 
they’re less important for getting discovered since reels and recommendations can reach plenty of non-followers
 
followers count is just vanity metrics now, brands care more about engagement and authentic reach, if you can't convert likes into sales or community, those numbers don't matter.
 
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