do product videos really need to look professional?

Brandon H.

Brandon H.

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Sep 15, 2026
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Trying to get some traffic without spending a ton on ads and started posting more short videos for my store

I sell products from selvia, so they already have product photos and sometimes videos for the products too. I just wanted to make some extra content for social media instead of posting the same stuff everyone else has

some of the videos that look kinda bad actually get more views than the ones I spend time editing

do people here just post a lot and see what sticks or is there actually a better way to make these videos?
 
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Phone footage with a plain background beat polished supplier clips for me, mostly because the first 2 seconds felt like a real person using it. Are you testing hooks on the same product or rotating products
 
IMO if the content looks authentic and not necessarily super polished it can be more relatable to users, therefore driving more engagement.
 
Nowadays, people are interested in videos that offer genuine product insights and diverse perspectives on usage or effectiveness; in contrast, standard product introduction videos often merely provide a surface-level overview without highlighting the key factors that actually drive purchasing decisions.
 
Post a lot, but test one thing at a time. Usually the raw-looking videos win because they feel less like ads.

Try different hooks, first 2 seconds, text overlays and angles. Keep what gets watch time and repeat that style.
 
yes this is the actual way from video you get some views traffic to attract people some beat and song this is easy way to run
 
Brandon H. said:
Trying to get some traffic without spending a ton on ads and started posting more short videos for my store

I sell products from selvia, so they already have product photos and sometimes videos for the products too. I just wanted to make some extra content for social media instead of posting the same stuff everyone else has

some of the videos that look kinda bad actually get more views than the ones I spend time editing

do people here just post a lot and see what sticks or is there actually a better way to make these videos?
Click to expand...
What people engage with is the authenticity of your video. Over-polishing most times makes the videos to loose the attraction factor. Focus on videos that are able to really communicate your product. People engage with that most.
 
opentab said:
Phone footage with a plain background beat polished supplier clips for me, mostly because the first 2 seconds felt like a real person using it. Are you testing hooks on the same product or rotating products
Click to expand...
mostly been trying different styles on the same products but haven't really tested hooks properly yet. I usually end up changing like 3 things at once and then have no idea what actually worked haha. probably need to be more systematic about it
 
I guess first of all it needs to hook an attention
 
Try showing the product in actual use instead of relying only on the product photos, as people like to see how it works.
 
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