PPC Data Looks Good, But Real Results Are Much Worse

check your tracking settings first, if those are correct, it is highly likely that your target audience is not precise enough. you can try using different creatives to it again..
 
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I also faced this issue before the traffic looks good, but a lot of was not converting. then I checked the traffic quality to find the problem this help me a lot.
 
Honestly, I would start with checking the tracking. Next, compare the leads with sales, call quality, returns, and customer value to see where there is inconsistency.
 
Sometimes the conversion count looks good, but the leads themselves are low quality, so I would check that side too.
 
Sometimes the overall numbers hide the real problem, so compare each campaign separately to find where the results start dropping.
 
Check the landing page too. Good clicks can still give poor results if the page is not converting well.
 
Good conversion numbers can still mean low quality leads, so it is worth looking at what happens after the leads come in.
 
Well, this can actually be the case. PPC statistics may seem positive despite low-quality leads, so rather than looking only at clicks and conversions, I would examine leads, sales, and revenues.
 
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