The problem most likely stems from a winning campaign that was suspended due to temporary losses. It is always advisable at times for a campaign to have additional time before taking action.
The truth is, it was a campaign which had been delivering great prospects at low cost consistently, and I stopped running it just because of the budget considerations.
Truthfully, the most challenging campaign to pause is the one that has been consistently converting in a profitable manner, since getting back into the groove will be difficult.
There was a time when I stopped a campaign that delivered good leads but assumed stability in performance. Relaunching it was expensive and performed poorly.
Frankly speaking, my most successful remarketing campaign ever. It always generated warm leads at a relatively low cost, and pausing it resulted in missing out on potential conversions.
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