Do Web 2.0 properties still pass any real link juice?

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CloudCenter

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A lot of people say Web 2.0s (like Blogger, WordPress.com, Tumblr) are completely dead for tier 1 link building. But if you create high-quality, hand-written content on them, do they still move the needle? Or is it a total waste of time now?
 
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CloudCenter said:
A lot of people say Web 2.0s (like Blogger, WordPress.com, Tumblr) are completely dead for tier 1 link building. But if you create high-quality, hand-written content on them, do they still move the needle? Or is it a total waste of time now?
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I won't say it's total waste, but don't expect much
 
Good for backlink profile and make them strong by building some Tier 2 ,3 links. Also content quality should be good
 
wouldn’t call them dead but I also wouldn’t build a Tier 1 strategy around them. If content is useful and the platform page gets engagement or referral traffic it can have value as an actual web property.
 
They still have some value imo, just nowhere near what they used to.

A well built Web 2.0 with real content, some indexing and maybe a few links of its own can still help, but I wouldnt rely on them as strong tier 1 links anymore.

Better used for diversification or tier 2 these days.
 
CloudCenter said:
Do you think they can still be useful as supporting links if the content is genuinely good, rather than relying on them as primary Tier 1 links?
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Useful, yes, but in a narrow way. Two things decide it for me. First, the property is not yours: Tumblr and Blogger close accounts on a whim, and the link leaves with the account, so anything you rank on the back of it is on loan. Second, a hand-written article there only behaves like a real page if something actually sends people to it.

So I would use them where losing one costs you nothing, feeding a tier rather than carrying the money site. Google being quiet about it is not the same as it working.
 
I always assume that because web 2.0s are so easy to create that Google pretty much ignores them for any SEO benefit.
 
Web 2.0 links can still have some value, but I wouldn't rely on them as primary backlinks. You can focus on unique content, niche relevance, and pages that actually get indexed and attract traffic. They can support your backlink profile, but relevant guest posts and niche edits are worth considering for stronger links.
 
everyone answering like a web 2.0 is a link. its not a link mate its a property, thats the whole difference. a fresh blogger page with one post pointing at you does nothing, correct. the same page with 200 tier 2 links pushed at it from ser off a verified list is a page google crawls every week and it passes fine << been running the same dozen of them as buffers for 2 years, money site behind them, never touched direct. dead as tier 1 yes. alive as a buffer with a tier 2 behind it, and thats what they were always for anyway
 
They’re not completely dead, but I wouldn’t rely on Web 2.0s as a main link-building strategy anymore. Good, genuinely useful content can still bring some value and referral traffic, but low value pages created mainly for links are much easier for Google to ignore.
 
If you treat them like a real site: Well designed, put the necessary elements and pages on the sites, publish well-researched quality contents, and build link to them, it can help rank low comp keywords.

It takes longer time to get them indexed this day, so they need to age, and you need to publish there once in a while.
 
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