Where are you spending your ad budget in 2026?

Majority of my budget will go towards platforms that provide quality traffic and conversions, as opposed to focusing on finding the cheapest clicks possible. like PPC Ads.
 
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TikTok traffic can look cheap until you check the actual cost per sale, so I would track that number closely.
 
Worth adding Reddit ads to that mix too, they're cheap right now since fewer advertisers are on the platform, and niche subreddit targeting gets you a much more relevant audience than broad interest targeting on Meta.
 
the tiktok point is fair, but i’d be careful judging it only on same day purchases. cheap clicks from people who weren’t actively looking can take longer to convert. same thing with pinterest i’d compare platforms using the same attribution window before deciding where the budget should go.
 
For Snapchat, check the age and location of the buyers first, because cheap traffic is not useful if it comes from the wrong audience.
 
I’d spread the budget based on actual conversion data rather than chasing the latest platform. Google Ads still makes sense for high-intent searches, while Meta can work well for discovery and retargeting.
 
Majority of my budget is spent on Google and Meta for quality traffic. I will try Bing and TikTok on a small budget.
 
I would honestly say that most of my budget is allocated towards Google and Meta because of the high quality of the traffic. I would test out Bing and TikTok with smaller budgets.
 
You should try diffrent ad creatives with same audience. sometimes the platform is not the problem the ad just does not fir how people use it.
 
Pinterest can be worth testing for stores with visual products. The traffic may be smaller, but buyer intent can be better.
 
Information Hub said:
Most of my budget is going toward search and targeting because intent is usually stronger there.
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Makes perfect sense, to be honest; search traffic is more often than not more targeted. I would still test out a smaller portion somewhere else before dedicating everything to a single channel.
 
I would allocate more of the budget to Google and Meta and test either TikTok or Bing with small allocations. It really depends on where your customers convert better.
 
Truthfully, I would allocate more resources to Google and Meta. After that, I would allocate some funds to Bing and TikTok. Then I would scale whichever proves successful.
 
Most of the budget will be directed towards spending money on Google and Meta while experimenting with small portions on Bing or TikTok.
 
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