In all honesty, I dont. It is more a matter of analyzing what people really input in search engines and then optimising for that long form language. Honesty is short keywords were what bring the real traffic.
The good thing is not that the query is long the gud thing is what the users add after the root word. the modifiers some times shows the true intention more accurately than volume does.
imo the real change comes in the form of an understanding of y people search rather than just extending keyword phrases. people who ask questions do so bcz they have a problem they are trying to solve, which is y i would create content for that partticular intent. have u noticed ur long tail keyword phrases performing better than ur short keywords?
People now ask questions like they're talking to a real person...
Absolutely. Search is becoming more conversational. People are not just typing "best laptop" anymore, they are asking "which laptop is best for coding under $500" Keyword research has shifted from just finding terms to understanding user intent, questions and the problems behind the search.
However I would not goes chasing full questions blindly, because some times it is the shorter question that will bring the buyer and not the long one.
Yeah, check with GSC for actual queries and spot qns based kywrds we’re missing. If that fit intent, I update exists content instead of chasing trends.
I have also started looking into what queries were bringing traffic before I expand my content and sometimes the lengthy queries appear on their own.
