are zero click keywords still worth targeting?

S

Seo Link1

Newbie

Sep 21, 2026

35

4

• Oct 4, 2026

• #21

Yes, if it builds topical authority or leads to valuable related searches.

 

M

moazzamhs12

Registered Member

Aug 15, 2026

63

10

• Oct 4, 2026

• #22

Yeah, but I’d be selective. If the keyword has strong commercial intent or can lead users to other pages, it can still be worth targeting. For pure informational queries with no click potential, I’d usually prioritize something else.

 

celsusa

BANNED

Aug 15, 2023

17

10

• Oct 4, 2026

• #23

Yeah, I’d still target some of them but only if there’s a reason for the page beyond getting that one click.

 

cloud credit

Newbie

Sep 21, 2026

49

20

• Oct 4, 2026

• #24

if it supports buyer intent

 

T

tinybucket

Newbie

Sep 2, 2026

10

7

• Monday at 8:58 AM

• #25

Some zero click terms are still useful for getting your brand in front of people, even when the search itself needs no click.

 

washingtondc

Senior Member

Jr. VIP

Jun 10, 2025

1,066

294

• Monday at 9:09 AM

• #26

Yes, I’d still target some zero-click keywords, but I wouldn’t make them the main focus. If the query has commercial or informational intent where users are likely to need more detail, I’d prioritize keywords that can still drive clicks.

 

bravis

Registered Member

Jun 15, 2026

72

22

• Monday at 9:12 AM

• #27

mony_men said:

Depends on the niche. For informational stuff I still target some for brand searches, but pure money pages I mostly avoid now. What’s your niche?

Click to expand...

Yes, exactly the same here. Brand-oriented keywords might be okay on info pages, but now I’m more particular when it comes to money pages.

 

A

AdSyntra

Newbie

Jul 28, 2026

20

0

• Monday at 9:22 AM

• #28

Skip the keyword if Google already gives the full answer and people do not need to click.

 

philph.salt

Registered Member

Jun 19, 2026

51

20

• Monday at 9:25 AM

• #29

NPH said:

depends if the ai answer sends anyone anywhere. i still target them when the answer needs a tool or a comparison after it, the click comes later. pure definition keywords i skip now

Click to expand...

Yeah, that's what I think too. In case an AI answer is fully satisfying to the query asked, clicking will not be worth much effort; the intent is there.

 

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ShadowCrest92

Newbie

Jul 20, 2026

30

6

• Monday at 10:25 AM

• #30

Use them for supporting pages, but focus your main effort on keywords that can bring actual visitors.

 

K

Kara Agency

Newbie

Sep 20, 2026

3

0

• Tuesday at 5:32 AM

• #31

I usually avoid targeting keywords that are already answered by AI. Instead, I focus on niche keywords to increase my chances of getting search traffic.