are zero click keywords still worth targeting?

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Yeah, but I’d be selective. If the keyword has strong commercial intent or can lead users to other pages, it can still be worth targeting. For pure informational queries with no click potential, I’d usually prioritize something else.
 
Yeah, I’d still target some of them but only if there’s a reason for the page beyond getting that one click.
 
Some zero click terms are still useful for getting your brand in front of people, even when the search itself needs no click.
 
Yes, I’d still target some zero-click keywords, but I wouldn’t make them the main focus. If the query has commercial or informational intent where users are likely to need more detail, I’d prioritize keywords that can still drive clicks.
 
mony_men said:
Depends on the niche. For informational stuff I still target some for brand searches, but pure money pages I mostly avoid now. What’s your niche?
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Yes, exactly the same here. Brand-oriented keywords might be okay on info pages, but now I’m more particular when it comes to money pages.
 
Skip the keyword if Google already gives the full answer and people do not need to click.
 
NPH said:
depends if the ai answer sends anyone anywhere. i still target them when the answer needs a tool or a comparison after it, the click comes later. pure definition keywords i skip now
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Yeah, that's what I think too. In case an AI answer is fully satisfying to the query asked, clicking will not be worth much effort; the intent is there.
 
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Use them for supporting pages, but focus your main effort on keywords that can bring actual visitors.
 
I usually avoid targeting keywords that are already answered by AI. Instead, I focus on niche keywords to increase my chances of getting search traffic.
 
Yes, if they build topical authority or attract potential customers. But I wouldn’t prioritize them over keywords with clear traffic or conversion potential. Check the SERP first and focus on queries where users still need to visit your website.
 
I usually don’t focus on question-based keywords. Instead, I target niche keywords that are easier to compete for and can drive traffic to my website.
 
Ekhlas52 said:
would you target a keyword if AI can answer most of it without a click?
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Yes they still can be useful for brand awareness, but i'd focus more on keywords that need detailed answers or real experience, because ppl are more likely to visit the website for those.
 
Zero click keyword worth targeting for niche post content and spread your n backlinks with social media pages for index in serp when research on related keyword. such zero click keyword may chance to fix with high rank keywords in writing content to post on website.
 
Yes, if the keyword attracts your target audience. I’d prioritize queries where people need a tool, comparison, or deeper explanation that AI can’t fully replace. Even when clicks are limited, the topic can still build brand visibility and trust.
 
Ekhlas52 said:
would you target a keyword if AI can answer most of it without a click?
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I think they are still worth targeting, they can help build brand awareness and trust. However i would also focus on keywords that need detailed answers, personal experience, or product recommendations to attract more clicks.
 
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