are zero click keywords still worth targeting?

Yes zero click keywords are still worth targeting because appearing in Ai answers builds strong brand trust and awareness. They also bring highly qualified visitors who need deeper details that an Ai summary can't fully answer.
 
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Yeah, but I’d be selective. If the keyword has strong commercial intent or can lead users to other pages, it can still be worth targeting. For pure informational queries with no click potential, I’d usually prioritize something else.
 
Yeah, I’d still target some of them but only if there’s a reason for the page beyond getting that one click.
 
Some zero click terms are still useful for getting your brand in front of people, even when the search itself needs no click.
 
Yes, I’d still target some zero-click keywords, but I wouldn’t make them the main focus. If the query has commercial or informational intent where users are likely to need more detail, I’d prioritize keywords that can still drive clicks.
 
mony_men said:
Depends on the niche. For informational stuff I still target some for brand searches, but pure money pages I mostly avoid now. What’s your niche?
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Yes, exactly the same here. Brand-oriented keywords might be okay on info pages, but now I’m more particular when it comes to money pages.
 
NPH said:
depends if the ai answer sends anyone anywhere. i still target them when the answer needs a tool or a comparison after it, the click comes later. pure definition keywords i skip now
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Yeah, that's what I think too. In case an AI answer is fully satisfying to the query asked, clicking will not be worth much effort; the intent is there.
 
Social app presence are helping option to develop interest keyword website and sharing of helping with good content could generate many clicks/traffics,commenting on related page/post with social media presence could secure traffics on zero traffic content but could need time to improve.
 
I usually avoid targeting keywords that are already answered by AI. Instead, I focus on niche keywords to increase my chances of getting search traffic.
 
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