Do you build links straight away or wait for the page to move

Mr.Dollar

Mr.Dollar

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Keep flip flopping on this one. Half the time i point links at a page as soon as it goes live, other half i leave it and see whether it does anything on its own first.
Waiting means you only spend money on pages that already show some life. Building early means it never sits stuck at the bottom in the first place.

Which way do you work? and does it change between a new site and one that already has some age on it.
 
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It's a case of chicken and egg. If you have decent authority already on your domain, then your content would probably rank but if it's a website with less authority, then you might just want to push a link to it. It is ideally advised to let the page always get settled and probably also get indexed before trying to push some external link on it.

One quick way to do that is to find some of the top pages ranking on your website and link them back to this new article you've just written. That way you pass internet juice to your new article. So far they are topically related
 
I usually dont wait too long. If the page is worth ranking I start with a few links and watch how it responds. On newer sites Im just a bit more gradual
 
Mr.Dollar said:
Keep flip flopping on this one. Half the time i point links at a page as soon as it goes live, other half i leave it and see whether it does anything on its own first.
Waiting means you only spend money on pages that already show some life. Building early means it never sits stuck at the bottom in the first place.

Which way do you work? and does it change between a new site and one that already has some age on it.
Click to expand...
I build a few solid links pretty quick on new sites so the page doesn’t just sit there.

On older sites I’ll usually wait a bit to see if it moves on its own first, then support whatever’s already showing life.
 
I don’t usually wait for a page to move before building links. If the content is indexed, matches the search intent, and is worth ranking, I’ll start with relevant links while also monitoring how the page responds. The key is relevance and quality rather than rushing to build volume.
 
Topiano saying to link top pages back to a new article changed how I see this. I always assumed external links were the only way. I'm trying internal links first on my next post.
 
Flipped between both camps too many times to count. T0uchMe's split makes sense to me, push early on new sites, wait for movement on older ones. Which do you find riskier?
 
Mr.Dollar said:
Keep flip flopping on this one. Half the time i point links at a page as soon as it goes live, other half i leave it and see whether it does anything on its own first.
Waiting means you only spend money on pages that already show some life. Building early means it never sits stuck at the bottom in the first place.

Which way do you work? and does it change between a new site and one that already has some age on it.
Click to expand...
For a new site, i'd usually let the page show some organic signals first before putting more effort into links. On an established site, i'd be more comfortable supporting important pages earlier, especially when the content already matches the search intent well.
 
i usually not leave a page waiting for too long if the content worth pushing start with a small number of relevant links and see how it reacts for newer sites tend to go slower and give them more time to build up naturally
 
usually wait a bit on new sites, no point burning links on something google hasn't even trusted yet. for older domains with some authority already i'll push links right away since it tends to move faster
 
Give the page some time to see how it performs naturally first, then build links if it looks like a page worth pushing.

For a new site, I’d be more cautious early on, while an established site can usually handle link building sooner.
 
I usually build a few relevant links early rather than waiting for rankings first. For a new site, I go slower; for an established site, I’m more comfortable building links sooner. Quality and relevance matter more than timing.
 
I’d probably lean toward letting the page establish itself a bit first especially on a newer site. It gives you a chance to see whether the page is actually getting impressions.
 
I’d make sure the page is indexed and matches the search intent, then start with a few relevant links and track its response. I’d be more gradual on a new site.
 
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