I would really start with Meta Ads Library and competitor landing pages for more ideas spy tools like BigSpy or AdSpy can help find creatives that are being used.
Yes, meta ads library is a good starting point you just only search different countries and keywords to find more examples and compare the creatives that have been running for longer.
I usually look at competitors’ ads and study what angles, hooks, and visuals they’re using. Then I create my own variations instead of copying directly.
Yes, I usually start with the Meta Ads Library and look at what competitors are running because It’s pretty useful for spotting creative angles and formats that keep showing up.
From what I have seen creative research is more about finding patterns than copying ads, also you can look at the messaging, format and audience reaction to build your own ideas.
Yes, you can try looking at what’s running for a few weeks, not just the newest ads because repeated angles and formats can tell you more about what’s actually working.
Ads Library is a nice place to start but it only shows so much, focus more on testing different angles and seeing what works also spy tools can help for research too.
You can try researching creatives across different ad libraries and tracking which hooks and formats appear repeatedly and don’t assume long-running ads are profitable without performance data.
Meta Ads Library is almost useless for gambling because most people use cloakers and burn fan pages fast. Grab a subscription to Ad Heart it indexes hidden/cloaked creatives way better.
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